MSNBC Gaining On FOX

Fox is being chased hard by MS. NBC (in honor of Rachel):  NY Times

During Mr. Obama’s first term, MSNBC underwent a metamorphosis from a CNN also-ran to the anti-Fox, and handily beat CNN in the ratings along the way. Now that it is known, at least to those who cannot get enough politics, as the nation’s liberal television network, the challenge in the next four years will be to capitalize on that identity.

MSNBC, a unit of NBCUniversal, has a long way to go to overtake the Fox News Channel, a unit of News Corporation: on most nights this year, Fox had two million more viewers than MSNBC.

But the two channels, which skew toward an audience that is 55 or older, are on average separated by fewer than 300,000 viewers in the 25- to 54-year-old demographic that advertisers desire. On three nights in a row after the election last week, MSNBC — whose hosts reveled in Mr. Obama’s victory — had more viewers than Fox in that demographic.

I personally would like some down-amped shows in the line-up.  How about an hour a night on the science and politics of climate change?

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